According to a new research by Nielsen, almost two-thirds of consumers in Singapore (65%) believe they’ll achieve almost all their financial goals for future years. Conversely, more than one-third of Singaporean respondents (35%) have no confidence they will meet almost all their financial goals with either current or changed asset allocations. “Understanding consumer sentiment on the keeping strategies used to invest in financial goals provides understanding into how consumers are responding to the task of making sure financial security,” said Luca Griseri, Head of Financial Services, Nielsen Malaysia and Singapore.
The Nielsen Global Survey of Saving and Investment Strategies polled more than 30,000 Interneti respondents in 60 countries to judge how consumers across the world are finding your way through current and future financial expenditures. Nielsen evaluated 16 different saving and investment strategies used to fund a range of 14 long- and short-term financial goals.
Generating a return on investment using traditional media has a greatly reduced profit percentage in comparison to the miniscule investment involved in initially creating a bit of viral marketing. Increasing bandwidth is currently making possible for the first time specific things like video on demand, live video, IPTV, and other formats of rich media interactivity. Those companies that are harnessing these styles in an innovative and viral way are finding themselves to be moving before rivals who perhaps previously held the best market talk about by spending large amounts of profit the traditional press.
The success of a viral marketing campaign can only really be assessed in terms of just how many people visit or view a viral site, or how many times an email has been read etc. In some cases it could also be possible to measure click-through conversion with a call to action, although this degree of transparency can often also become an obstacle to the tool becoming viral within an epidemic way.
- Beat the market
- Stay with sound metrics
- 2% cash return on qualified restaurant and fuel net buys
- 3M (MMM) – added 20 shares and increased position to 60 stocks
- ▼ May (22) – ► May 31 (2)
- Fawaz Al Hokair $1.7 Billion
- Exhaust supporters
- Latest a year commission statements/payslips in original
There are currently hardly any hard figures demonstrating conclusively that viral marketing makes a difference to the bottom line, yet there is absolutely no doubt that type of content is being seen by thousands of people. Much like television advertising, it isn’t always clear whether people are buying product because of the advertisement or in response to a number of brand offers across multiple systems.
Those large companies who are attempting to reconcile whether to accept the thought of viral marketing will have the advantage that they can learn from some of the world’s largest and best-known brands. As these brands have been compelled to improve their knowledge of marketing on the day-by-day basis, so too will all companies wanting to compete in tomorrow’s world. In the coming years many more companies with their traditionally founded branding will need to concede that the principles of marketing are changing right now, and very at that quickly. About THE WRITER Paul Grant is a convergence evangelist and digital media strategist, having spent eleven years applying and controlling rich mass media tasks.